CUMBI isn’t just another chip brand. It’s a taste of Colombia, grown from the heart of the land and nurtured by the hands of dedicated farmers. We use papa nativa, ancient potato varieties bursting with flavor and history, to craft chips that are more than a snack – they’re an experience.
A custom-crafted typeface for the logo and titles lends a handcrafted and local feel, showcasing the unique identity of the brand. This personalized touch speaks to the human element behind CUMBI.
The MONTSERRAT typeface embodies the brand’s playful and trustworthy nature. Its friendly curves and clear legibility make it perfect for packaging, inviting consumers to discover the product.
CREDITS:
GD. Brizna Hidalgo
GD. Mateo Gutiérrez
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